Build on
user truth
,
not guesswork.
With UX4, UX research has a permanent seat in your boardroom, providing strategic clarity that impacts product decisions and anchors every move in the voice of the user.
Serviced by experts at
30+ years of UX expertise
UX4 Intelligence Platform Dashboard Overview
End-to-end research services
Stop waiting weeks for the answers you need today.
Scale your UX Research without scaling your costs or your timeline.
0%
Reduction in project duration.
0%
Staff-time saved.
*Compared to traditional UX research methods.
All your research in
one powerful platform
3 tightly integrated capabilities designed to move research from question to decision, without sacrificing the rigour that makes insights actionable.
Simulate before you study.
Generative User Profiles
Refine your research strategy before recruiting participants.
Generative User Profiles Chat Interface
Concept Testing
Iterate faster with instant feedback.
Concept Testing Chat Interface
Simulated Focus Groups
Brainstorm with all your user segments, on one chat.
Simulated Focus Groups Interface
Interview real users at scale.
Multi-format Qualitative Research
Configure interview based on your research goals.
Interview Types Configuration Interface
Protocol Builder
Draft expert-level protocols in minutes.
Protocol Builder Interface
Multi-channel Interviews
Previously inaccessible participants are now within reach.
Multi-channel Interview Options Interface
AI Interviewer
Adaptive interviewing
in multiple languages.
AI Interviewer Language Support Interface
Turn raw data into executive-ready insights.
Thematic Analysis
Surface key ideas from messy transcripts, instantly.
Thematic Analysis Study Analysis Interface
Chat with Data
Uncover hidden patterns using natural conversation.
Chat with Data Interface
Dynamic Filters
Zero in on insights that matter most to your team.
Dynamic Filters and Insights Interface
Human in the loop
You are always in control.
From refining AI-generated protocols to stepping into a live interview, humans are in the loop at every stage of the process.
Intelligence Control Dashboard
Let's tailor a high-velocity research planfor your next project.
Talk to an expert
Built on 40 years of
Human Factors science.
UX4 was built in direct partnership with Human Factors International — the organisation that developed the ISO-certified UX processes used by Fortune 500 companies worldwide.
"For 40 years, HFI has trained 60K+ UX professionals across 50+ countries and served clients including Fortune 500s globally. UX4 brings that methodology into the AI era, making enterprise-grade research accessible to every product team."
Eric Schaffer
Co-founder & Chief Scientist, UX4
Founder, Human Factors International
Clients we've worked with
adobe logoamazon logoford logohdfc logoinfosys logointel logojpmc logomariott logomicrsoft logopandg logosony logotaj logothreem logowalmart logo
Choose your path.
Accelerated User Research for Enterprise Teams.
Self-serve Platform
Empower your internal team with the full suite of AI-native research tools.
Run unlimited GUP simulations.
Conduct user interviews at a per-participant cost.
Add or remove seats as your research demands fluctuate.
Maintain full ownership and privacy of your data within our platform.
Monthly subscription
Contact Us
End-to-end Research Services
Access world-class research expertise at a fraction of the cost powered by the speed of AI.
Benefit from research strategy crafted by the veteran researchers at HFI.
Let us handle the logistics of recruiting and interviewing globally.
Receive high-level strategy decks that translate raw data into clear, actionable business recommendations.
Maintain full ownership and privacy of your data within our platform.
Project-based fees
Contact Us
Meet our team.
Tapan Parikh
Co-founder, CEO
Professor at Cornell Tech specializing in HCI and entrepreneurship. Early pioneer in ICT for emerging markets whose work has launched multiple successful tech companies.
Apala Lahiri
Co-founder, CXO
World-renowned expert in cross-cultural UX design and innovation. Developed breakthrough research techniques and UX strategies for global companies like HP, Intel, and Nokia.
Eric Schaffer
Co-founder, Chief Scientist
Visionary who identified usability as the key differentiator in modern computing. Founded HFI and developed ISO-certifiable user-centered design processes, serving 100+ Fortune 500 clients.